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Analysis, advice and trends on outsourcing, BPO and customer relations across Europe and Africa.

Morocco 7 min

How to Choose a Call Centre in Morocco: a Practical Guide

Certifications, language proficiency, infrastructure, management: the 4 criteria that separate a successful outsourcing partnership from a costly failure.

June 3, 2026
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Tunisia 6 min

Nearshore vs Offshore: Why Tunisia Rivals Morocco

A mature IT ecosystem, a different multilingual profile and political stability: Tunisia is emerging as a credible alternative to Morocco for outsourcing.

May 28, 2026
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KPIs 9 min

The 8 Essential KPIs to Run a Call Centre

SL, FCR, AHT, CSAT, NPS, absenteeism, turnover, adherence. The metrics we track every day to guarantee performance.

May 20, 2026
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HR 5 min

Recruiting and Training Multilingual Agents: the Secrets of Success

Testing, four-week training programmes, retention: our proven method, refined across thousands of hires in 8 countries.

May 12, 2026
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Back-office 6 min

Back-Office Outsourcing: What You Need to Know Before Taking the Plunge

Data entry, invoicing, contract management, complaints. What can be outsourced, the hidden benefits and the risks to anticipate.

May 5, 2026
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Morocco 8 min

Why Morocco Is the Best Outsourcing Destination for Europe

Cultural proximity, exceptional multilingualism and a mature BPO ecosystem: Morocco is establishing itself as Europe's reference outsourcing hub. Discover the data and the reasons.

May 15, 2026
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AI 6 min

AI in Call Centres: Myths and Reality in 2026

Voicebots, agent assist, speech analytics… AI is transforming customer relations, but it does not replace humans. Here is what genuinely works — and what is still marketing.

April 22, 2026
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GDPR 10 min

GDPR and Offshore Outsourcing: a Practical Guide for Businesses

Outsourcing to Morocco, Tunisia or Madagascar while staying GDPR-compliant. Contractual clauses, audits, data transfers: everything you need to know.

March 10, 2026
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